By the 1980's new wave as a style was beginning to fade as it became
quite hard to distinguish it from other styles.
This was especially the case with the
arrival of genres such as synth pop and new romantic, which although had direct
links to new wave, were not new wave.
In its place rose
synth pop, with bands like New Order, OMD and Soft Cell proving very
successful.
People confused new romantic with new
wave. The simple fact though was that it wasn't, and was really just a genre
where record labels capitalized on the success of new wave by promoting bands
they thought were "similar", as record companies tend to do.
Because
of this, bands like Flock of Seagulls, Spandau Ballet and Duran Duran became
very popular and pretty much just wiped out new wave.
And of course like the death of all
musical movements and styles, pop has to take some of the blame. But in this
case there was some actually good pop, which also in fact had links to new
wave.
I am
of course talking about bands such as the Eurythmics and Human League, both of
whom took the visual and quirky aspects of new wave and put them to good use.
And that then is your New Wave week. New
wave peaked between 1977 and 1981 before being overtaken and overrun by the
commercial side of the industry.
Its legacy can be seen in
that it was one of the first independent music scenes and directly went on to
influence the alternative and indie scenes that came after it. It was also a
refreshing and quirky music scene for a time where the music industry was a
money-making zenith. Some of the best music of the late-70's and early-80's
came out of this scene.
Its influence on modern indie
and alt rock is also clearly evident, with bands such as the Strokes, Interpol,
Arctic Monkeys, Tame Impala and Arcade Fire all owing a massive debt musically
to new wave. The term "new new wave" has also been used in recent
years to describe scenes.
And
with that it seems fitting to go out with a new wave anthem written by Nick
Lowe and performed by Elvis Costello.
- Sam
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