How Music Got Free: What happens
when an entire generation commits the same crime, is one of the most intriguing and thrilling reads I
have had in a while. Written by Stephen Witt, this book (a first for the author)
explores the history of music piracy, where it started, who was involved and how
they did it, as well as what their motivations were. Now most people, including
myself believed the piracy era began with Napster, but Witt takes things back
even further to the invention of the MP3 by a German professor, and the actions
of one man in a town called Shelby in North Carolina. This is the story of the
MP3, its invention and who pirated the first MP3 music files.
By the mid-90s, music obsessives from small towns
across America were rising up against the music industry which by the late-90s
had reached its zenith financially under the leadership of Universal Records
Doug Morris, the CEO of the largest and richest music label on the planet.
Thanks to the success of the compact disc, the industry was booming, but this
was about to come crashing down as a man by the name of Dell Glover began an operation
smuggling albums out of the Polygram CD pressing plant where he worked. Glover
used co-workers hiding CDs under their belts to break past a heavily secured
facility. He then proceeded to upload the compact discs, many of which were yet
to be released albums by the likes of Jay Z, Eminem and Tupac to an online
secretive piracy group called Rabid Neurosis, or RNS for short. This was a
network of people online who used pseudonyms and encrypted software to share
music online in the form of the then much maligned mp3. It is believed 1500 CDs
were smuggled out of the plant and uploaded to the internet, while over a
decade RNS helped leak 20,000 albums. Forget Napster, these guys were the
epicentre of music piracy in the late-90s and early-2000s. What started as a
hobby, became a significant money-earner for Glover, and when it was at its most
profitable, he earned upwards of around $1500 a week.
In the book, Witt also explores the invention of the MP3 in Germany by a professor called Karlheinz Brandenburg. The MP3 was
designed as a way of compressing audio files to make digital storage easier.
However, as Witt points out in the book, no one in the tech or music industry
was interested in the MP3 and it lost out to the MP2, hence why music pirates
ended up taking advantage of it for their own ends. The book shows Brandenburg,
a highly intelligent man, to have been treated harshly by both the tech and
music industries as he tried to get both the MP3 and MP3 player he designed
patented. Phillips declined his MP3 player design, the first of its kind, while
the music industry turned down the opportunity to embrace the MP3 in 1997. When
Brandenburg recommended they adopt a copy-protected version of the file, the
industries response was that they did not believe in electronic music
distribution. Ultimately this decision would cost them an estimated $21
billion. The story behind the MP3 and the man who invented it is a fascinating
and essential component of the book and the overall piracy story, simply
because the decision of both the tech and music industry to not embrace MP3 led
to music pirates getting their hands on the technology first.
The book also explores the rise of BitTorrenting and
in particular the story of one of the first and most successful torrent sites
Oink in the UK. The brainchild of Alan Ellis, at its peak, Oink had 100,000
users, while contained in its library was around one million albums. Ellis was
again one of those music enthusiasts whose hobby got bigger than intended. He would
later be put on trial for conspiracy to defraud and was found not guilty. The book
ends with the music industry’s response to piracy and their operations to go
after the pirates themselves, operations that initially involved targeting
college students and children, not the main conspirators such as the members of
RNS. By the time Glover and other members of RNS were caught and put on trial,
it was too late for the music industry and the statistics offered up what was a
grim reality for an industry in decline. Between 1996 and 2010, 100 billion
files were shared, 21 billion dollars were lost, there were 50 million active
down loaders online, 300,000 songs were ripped, and 25,000 albums leaked. Out of
all of this, the music industry charged 150 people, and the man responsible for
smuggling 1500 albums from the pressing plant he worked served only a three-month
jail sentence.
“How music got free” is a fantastic read and is a must
for anyone interested in the history of music piracy, the music industry, or
how a culture of downloading bought the music industry to its knees, which
incidentally it has never recovered from. This book is very well researched and
incredibly detailed, while at times read like a fictional thriller. The further
you get into the book, the more and more compelled you feel to keep reading and
cannot wait to find out what happens next as the members of RNS plot their next
leak. This is not a book about debating whether music downloading is good or
not, or the pros and cons of piracy, this debate has been done to death and
thankfully Witt goes down a completely different path with great success. For a
first book this one will be hard to beat for Witt and is in fact a bit of a
scoop for him. The thing is Glover has never been interviewed before on his
life as a music pirate and his involvement in one of the biggest shifts the
music industry has ever seen. When Witt asked Glover why he had never told
anybody any of his story before, Glover responded “no one ever asked”.
A+
- Sam
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